Artistic Identity: Name it so you know it!

Part Two

Champagne
As featured in British House and Gardens Magazine
Details on the Featured Art Page of this site

Happy New Year! I am so glad you are here to live 2020. As long as we have breath, we have work to do! Artists are witnesses; witnesses to the joys and sorrows, the justices and injustices, the beauty and ugliness of all that is human, inhumane, biotic and abiotic. Our art is a record of our experience and we have much to communicate. It takes many voices to accurately portray a story, or the stories of a time, and those voices must be the truthful, from all directions, all cultures, all genders, all ages, all senses, and all the telling talents.

It’s an impossible feat, perhaps, but witnessing and recording ‘ourstory’ shapes now and the future. We are never as alone as we may at times feel. Your voice, my voice, the many voices, create ‘ourstory’, a lessonworthy, collaboration that many of us artists are unaware of belonging to.

Life is a collaboration!

Canada’s Conscious Skeptics #4

Adding to my previous post, here are two more practices that can help to strengthen your artistic identity and align you with prospective collectors.

Practice Three

The Artist Statement. Why do you create the art you do?

I know the world I want to live in. I’ve known that world of ‘beauty’ for many years. I look for it in everything, everyone and everywhere. What I look for is what I see, and what I end up painting. As a result, I understand why I create in the style I do and I can articulate that to my audience.

I believe in morning pages and artist dates. Sound familiar? If it doesn’t you really need to read Julia Cameron’s, The Artist Way. Both will contribute to your clarity in their own way; one rinses you clean while the other fills you up.

It is during artist dates that I get really clear on what I look for in the world.

Practice Three begins with The Artist Date.

Then simply notice the kinds of things that draws your attention and make some mental notes about that.

While you’re out there on the date, also try to get clear on Mahatma Ghandi’s quote …’we need to be the change we see in the world’… and what it means to you.

When you get home, go look at the art you make. Look for the themes, the design elements and principles you rely on.

If you’re a writer, and even if you’re not, record some of your thoughts as you try to wrap your head around these three somewhat philosophical explorations because it will help you to unlock the commonalities and connections.

Scribble some notes to these questions:

1. Describe the ‘_____insert colour____’ coloured glasses you view the world through. What are you seeing?

2. What do you passionately care about?

3. Describe the commonalities in the pieces of art you create.

4. How is your art helping to create the world you want to live in?

An artist statement in the making!

You may want to work this statement out over a series of weekly artist dates the first time you attempt to write your statement. Expect and welcome change as you get clarity on why you paint, why you paint what you paint, and what you are trying to communicate to your audience.

Expect your statement to be dynamic. Experiences, responses, unions, the passage of time, it grows us and as we grow so does our art. Revisit your artist statement from time to time.

Practice Four

The Short and Sweet Purpose Statement

When someone asks me what I do, I have often answered with, “I paint.” or “I’m an artist.”

Both were skimpy, inadequate answers.

I have since retaught myself to answer, “I am an intuitive artist who paints.” The question is now an opportunity to share one of my beautiful business cards that shows a glimpse of my artistic style, my purpose statement, as well as contact information. Answering this way leaves me feeling professional and worthy of answering follow up questions related to my work. It also allows the person I’m talking to look further into what I do and possibly become a collector. I’ve noticed that it’s relationships that sell paintings. Collectors, purchasers, they want to feel like they know the artist!

Do you carry business cards?

Creating my purpose statement for my business cards really helped me answer the What do you do? question more confidently.

I was super lucky to get help with it over lattes from some wonderful artist friends. They know me. They know my art. We brainstormed. Eventually, the writer among us nailed it.

Don’t have that community yet? That’s okay. Use the work you did in exercise three to get to it. A purpose statement is just a whittled down artists statement. A one liner, unique to you.

You’ve got this! If you need a little help, email me, sherri.twb@gmail.com and we’ll set up a coaching session. I’m here!

Because I want my readers to know me as an artist, I don’t often remind you that I was/am also a longtime school teacher, mentor and coach. The thing about me as a teacher is that I’ve always come at it from curiousity and play. What can I learn from these people I’m serving? What happens if I meet X with Y? What will change if we do it this way? How can I do X without causing harm? I never thought I’d teach as long as I have, because I’ve always been an artist, but teaching has provided well for me and my family and it acts as one of my muses. I’ve had the great good opportunity to connect to thousands of people and their stories!

I seek out beauty and it’s what I find.

My purpose statement?

I experience time and place to bring you delight.

Artistic Identity; Name it so you know it.

Part One

As featured in British House and Gardens Magazine
Interested?
More details are on my Featured Art Page

These two practices will help you to feel authentic and align yourself with your prospective audience. The first activity is easy, the second requires that you know yourself. If you are not there yet, tune into Plato. He can help.

These two exercises are to create your strong foundation in your artistic practice. the heart of you who are and who you are for.

What Do You Want To Be Known For?

When I began painting as a daily practice and knew it was my work, I struggled with even labeling myself as an artist. It felt pretentious to say, I am an artist, out loud. In my heart I knew it was true but my head kept telling me, I was something else, something I’d spent seven years in school earning documents and skills to become. Something, anything other than what I was.

Do you stuggle with imposter syndrome?

Exercise One:

Do this exercise to courageously strengthen your identity.

Repeat after me, I am an artist. Say it out loud three times. Practice saying it to nobody but yourself every morning and every night while you brush your hair or do your pushups. Attach it to an exisiting routine so it happening. Let it make your body smile.

My Art Is For These People

Now consider your artistic style. What is unique about it?

My Most Current Art Manifesto:

My art is bold, bright and non-traditional. Its joyful, often amusing, sometimes beautiful, sometimes sad. My art relays information about society, nature, beauty, and ugliness.

I don’t make my art for those who prefer traditional art I make it for those who like a touch of whimsy, or magic; those who still allow their inner child to play and refuse to take this earthly experience too seriously.

I make my art for those who walk to their own beat and don’t want to compete with the Jone’s next door or anyone else.

I want my art to be owned by people who dance outside of any box; people who know how to feel free inside, even if they must be attached to systems.

My art is for the freaks, the children of freaks who embrace freakishness, and all of their freakish friends.

My art is preferably for socially responsible people who stand against mysogny, even in the smallest of ways.

My art comes from a place of curiousity and wonder and awe, that lies deep inside of me. I want my art to be collected by those who appreciate that owning a piece of my soul is more valuable that owning my flesh and bones.

Who is your art for? Have you thought about it?

It is not enought to say that you paint for yourself because you are of this world and here to learn and contribute to the cacophony. This is a party and you need to know who you want to hang out with, literally and figuratively.

Exercise Two:

Do this exercise to bring clarity to your practice and to your audience.

Create a list of what is unique about your art. Ask creative friends what they think is unique. Think about where your art muse lies. List it. Think about how you are seen by others. If you don’t know, ask a friend to be frank with you and bless them for their honesty knowing that they are probably lighting you up a little because they are your friend. List it. Imagine the rooms or places you’d love to see your art hanging and imagine the people who would live with it. What are they like? Look for the connections on your list. Construct your own manifesto. Let it be known to yourself and others that it is dynamic and revisit and refine it from time to time. We are creatives.

We grow, we change, we evolve and writing down our manifesto brings our awareness and the awareness of others to what you want to be known for.

When you have you maniifesto completed, feel free to share it in the comments below!

Opportunities and Collecting Art

  I’m number 32, as seen in the art edition; Home and Garden Magazine UK.  When a ‘magical’ opportunity shows up in your life, what is your first reaction? For me, this is what seems to happen: 1. Joyful surprise and excitement. 2. I check it out quickly but thoroughly. Hello, Nancy Drew! These scammy days, everything needs a thorough checking out. 3. I pay attention to the possible winning details of the offering and then weigh those against what I’ve been thinking, wondering, wanting and, of course my financial means. 4. I say yes when everything lines up, without too much delay. 5. I wait in joyful gratitude without second guessing my decision because I did the due diligence groundwork and because I believe every ‘yes’ to opportunity opens my world just a little wider! I’m sharing this because, I believe the world is a much better place than it’s being ‘painted’ of late. Yes, there are huge, maybe even insurmountable problems, and yes there is pain, but the goodness and love I have seen in the people I’ve met in every place I’ve ever travelled to, and the beauty I can find in even the blandest of vistas, makes me think the lens we are living our lives through needs a thorough cleaning. The ‘human condition’ allows us to chose our ‘side of the sword’. What side have you chosen? I used to think we had doomed ourselves and most other species. It hurt my soul. It hurt my psyche. Thankfully, I was provided the opportunity to polish and shine my lens. Now, I completely understand Dostoevsky’s prophesy, a prophesy that has long intrigued me, spoken by the prince in The Idiot. “beauty will save the world” So ….be beautiful… love. Be loved. Beloved. Open to magical opportunities and say yes when you’ve done your due diligence. Buy art. Collect art. Train your eye. poppies Without art, without that trained eye, there is much less beauty available to you in the world. And, you are surrounded by it!    

If you’d like to add a piece of my art to your collection, developed or developing, email me, Sherri Jean McCulloch, at roxgroandmink@gmail.com

About Those Rules…

I dabble in art journaling. I was reminded by a well meaning soul once that art journaling was supposed to be a two page spread. I had heard that before, and I didn’t buy into it then either.

Oh Yes I Am- original sold – giclees possible

I remember being at a well attended art workshop. The artist turned around to chat, I didn’t like that, but was kind and listened. The artist then saw a bit of something in the paint, not intentionally there, not a brush bristle but a thin strand of lint now well coated in paint. It belonged to to piece I was working through. She went into my art and pulled it out with her tweezer like nails and told me I didn’t want that there. When she looked up mid intrusion she turned back to her space and stayed that way for the next three days. I’ve been told I have an expressive face.

I’ve never been one to need or necessarily appreciate other people’s restrictions. I grew up steeped in them. They smothered me, moulded me, mastered me. Rules clouded my real dreams and my creativity for a long long time.

I snuck out from under the edges of that heavy blanket some time ago. Sure, I still abide a rule if it makes sense to me, but I have a bright inner pilot light that I trust completely.

So, when it comes to my art….no rules. If I break a rule while discovering a new way to get ‘there’, by playing outside of the lines, by expanding my experience, while expressing something that is beautiful or ugly to me, in me, then I succeed.

My Freedom Zone;
No Creativity Busting Rules Welcome

Intentionally Slow

When I begin to feel depleted, I know I’m not doing enough of what I know I need and too much of what others want or think they need of me. I learned, a hard way, that I must look after myself. I’m the only one who knows how to!

My way of dealing with and avoiding depletion is to plan and book spiritual respite for myself. I give my own spirit time to rest and refill. I feed my creativity. It is an extended artist date if you will.

It’s mandatory.

It means stepping away.

The oldest house in the area. It was originally used for housing professors and it has a very calm energy about it.

It means paying attention.

Sunday Morning shelters the remnants of someone else’s Saturday night.

It means asking questions.

And it means being open to receive the answers. I am a bit of a rambler on these short sojourns and I feel super lucky that the sun is with me today, again.

Wayyyy up.

It means noticing incongruence and balancing them.

Lost and Found

Looking up is risky on a cracked uneven concrete surface. Still, looking up yields surprises, coincidences, and more of what’s on my radar. Today, after slowing and feeding my roots, I am soul reassured that I know what has to come next for me. The where, when and what are clear!

It requires time. Alone.

Street Art

The most important thing I learned while working on my Masters is that I find what I’m looking for. I was looking for clarity. I’ve got it.

Listen to the Birds

An Art Residency in France

Today I’ve been working on what will likely be the last painting I create at my Art Residency at Chateau Orquevaux. As I painted, the last in what has become a connected series, I began to examine why it was important for me to do such a thing. Here they are, in order of importance for me.

1. Connection

I’ve been painting in relative isolation for the past years, in my home studio, and loving it. I realize now that I applied for the residency not just for the place to paint but for connection with like minded people. I love the artists I’ve met; they are my extended family. We share ideas, philosophies, dreams, and aspirations easily and without judgement. We see the world as possibility in colour, shape, line, texture and design. Picasso’s wordless book of bridesmaids has a storyline we can interpret easily together. Between us, there is only support and sharing, competition just isn’t a thing here. We laugh together when we could be crying and we cry together when we could be laughing. Everyone here is whole and rich and perfect because that’s what we notice about each other first and foremost. We just generally get each other.

Having a tribe, a tribe that I’ve lived communally with for a month, that I’ve shared meals and wine with and created with, who come from all over the world, who are a variety of ages, who have distinctly different styles and experiences, who came with the same awe and excitement I came with, who have the same reverence for art and creating, well, that’s as golden as it gets in the work world. And yes, making art, creating, is work. Important work. Valuable work. The French get that.  Connection is belonging.

2. Learning


I’ve loved the studio spaces just above the bedrooms, the rhythm of each artist’s working days, and the chats about creations and processes when studio doors are open. Learning is one of my drivers. When I’m learning, I feel alive. Yesterday, I found out about the brute art movement in broken English. My heart was filling up as I listened. I’d already viewed the exhibit. I knew how it made me feel. Yes, I feel art. At lunch today, while articulating how my painting morning was going, I generally like to paint uninterrupted from 9:00-2:00, I understood how much more exhausting it is for me to paint a series than it is to paint completely intuitively. Intentional painting, for me is less enjoyable. My bucket gets filled when I feel free. April, a writer in residence, understood this feeling and expressed how she noticed it come up for her in her practice as well. Having an opportunity to discuss our inner observations really helped me to consider freedom as one of my basic human needs even beyond art.

3. Change


I have new rituals that I will integrate into my home practice. Eating breakfast, slowly, as well as drinking coffee every morning, is going to happen everyday even without the croissants. I will put more attention into line and into learning about the New York art scene and emerging artists. Opening my home to artist gatherings and work stays will be on my radar. A residency or two every year will become a regular part of who I am and what I do.

4. Joy

I always say, gratitude paves the road to joy. I feel it here x’s 10. This place, Orquevaux, is beautiful. Discovering it and each other; I am so grateful. This is magic and coincidence at its very best! Thank you Ziggy Attias, for your vision and your invitation.

Chateau Orquevaux Artist Residency

After Paris, I rented a little car. Doing this from home, before I left, was much more economical than doing it as a walk up. I used sixt and this was what was waiting for me when I arrived. A brand new Citroen.

The Chateau is a dream! It’s the vision of Ziggy Atticus. He’s an artist, originally from New York, who is now creating an oasis for artists in this beautiful French hamlet.

A family of coypus are what create the dirt piles in the foreground.

The bedroom I’m in is just gorgeous!

It looks out over and beyond the scene above.

There are chickens for fresh eggs and goats for cuddling. (They smell exactly like goat cheese)

When I’m not enjoying the little village and the grounds,

I paint! That’s why I received the scholarship to be here, after all!

Ziggy jokingly said that he changes the locks after every residency but I think he actually might have to. It’s a perfect spot for anyone who loves to create!

I’m so grateful to have been chosen to attend while also receiving a scholarship to do so!

If you are interested in the residency you can apply through Instagram. Just post your work and tag Chateau Orquevaux. Dreams can come true.

My Paris To do list 

1. Walk everywhere. But choose an adroitment or two to really get to know.
That way you take home a piece of Paris as yours. You’ve seen the sights, but when you can name shops and streets and gardens, you feel a part of it.

2.Choose a cafe, sit out front and sip. Relax. Give your tired feet a break. Everyday. Once or coffee, once for wine.
I’ve visited Starbucks in Canada, the USA, Peru, Bali, and now Paris. I love their products the free wifi, and the familiarity away from home. They’re the only big brand I look for in faraway places. In Paris, though, it just felt wrong. There are super cute cafes on every street where one could sip great coffee (or a glass of wine) and sit and watch, instead. I did some of that everyday of my visit. Go to the same spot, or try many. It’s all good.


3. Enjoy the Art Beyond the Louvre

After the Louvre, I visited three more wonderful galleries. Each was somehow more wonderful than the last. Here they are in order:

Musee d’Orsay

Musee d’Art moderne


Centre Pompidou

4. Walk Through the original Bon Marche

It’s an amazing place for food and clothes. Think mini boutiques for designers with phenomenal names.  You’ll definitely wish it was in your home neighbourhood, just like it is …. because everyone needs these!